Raven Lakerveld · UX/UI and visual & brand designer

01Selected work

A few projects I'm proud of.

2025 to nowUX Designer, Soda Studio ↗Working for clients such as Bredenoord, Blanco, SOAP Treatments, FMO, Vilans and ABN AMRO.
2022 to 2024Digital Designer, Concreet geeft vorm ↗Responsible for website design, branding and photography.

2017 to 2022Communication & Multimedia DesignAmsterdam University of Applied Sciences. Specialised in UX, UI and visual design, with internships at Driebit ↗ and Design Innovation Group ↗.
2022Minor Applied PsychologyUtrecht University of Applied Sciences. Subjects included personality psychology, social psychology, brain and behaviour, and foundations of psychology.

A clear structure and a strong visual style. Good design needs both.

See it in practiceFrom an expert review and product vision workshop to a new sitemap and blueprint for Soap.

(01)Curious about peopleI like to understand how people think and behave. That curiosity helps me design products that feel logical and natural to use.
(02)Bringing order to complexityI enjoy taking a lot of information and giving it a logical structure. Clear user flows and a well-organised sitemap make complex topics easy to follow.
(03)Function and form belong togetherI design both how something works and how it looks. I start with the structure, and once that works well, I bring in the brand and visual style. That way the look supports the structure instead of getting in its way.